SEO & Social Marketing – Hiding Your Tracks

SEO is often a game of staying ahead of the providers, i.e. the big companies that provide the searches, as well as the social marketing companies that provide the web 2.0 sites. SEO experts are masters of acquiring multiple accounts and keeping them active. This often requires using proxies and other tricks.

What is a proxy? A proxy server can act as an intermediary between the user’s computer and the Internet to prevent from attack and unexpected access. Big companies often use them to 1) improve security (by acting as a buffer), 2) anonymity, 3) a proxy can act as a load-balancer on incoming traffic, 4) control how and what internet your employees use, 5) faster speeds (via caching) and bandwidth savings.

An SEO expert or hacker can buy or rent proxies from various online companies, and among other things it can give the impression that you are in a different physical location. So if you want to register a Twitter or Tumblr account in Miami, when you live in Dallas, that’s possible.

When registering new accounts for example, the company you register with is watching the incoming IP Address.  It may not allow you to register multiple accounts from the same IP, or it may place additional requirements such as phone verification.  Plus, when registering accounts from the same IP, those accounts can essentially be linked to each other, which could raise suspicions.

IrvingSEOExpert.com social marketing offers several new social media marketing services. First is a free tool that allows you to enter and schedule posts to Facebook and Twitter. You might find it more convenient to enter all your posts on Monday, and let them drip out over the week (or the entire whole next month).  Further, if you want a team to do the posts for you, that is available too.

That SEO site is also working on offering a virtual minion service.  Minions are social media virtual assistants that can share and like your social posts.

More Basic SEO Tips

More and more nowadays businesses are realizing how important it is to understand and practice search engine optimization basics. However, it can be hard to find a consensus on just what the basics really are. Read on to learn some simple tips that can help you get started optimizing your business website.

You want your site to be entertaining and grab people’s attention. Not only do you want to encourage people to visit your website, you also want to encourage them to come back. So, strive to give your visitors what they are looking for and keep them coming back for more.

Since SEO is well over a decade old, a lot of the process has been automated around the web. You can check out a service like Google Webmaster Tools, which can easily handle much of the SEO work for your website or blog. Google wants you to be successful, because your earnings are their earnings. Therefore, you can trust their tools to do a good job for you.

Flash can help you create a very attractive website, but you need to be careful when using this. Search engines today can index Flash content, but that doesn’t mean they can do it easily. True optimization means you need to make your site efficient for a search engine, so go easy with the Flash features you’re adding.

Search engine optimization is a useful tool yet do not fall into the belief that your blogs or articles should contain a ton of keywords. Visitors to your site do not want your articles or blogs to read like a list of words. Your content should be creative and you should still write for your followers, customers and visitors; not just to get more people to look at your content by having your site show up first in a search engine result.

To ensure that your site shows up when people search for it, be sure to register your site with the major search engines. This helps make sure that their spiders will crawl to your site. It’s easy to go through their webmaster tools, and it won’t cost you a thing. All you need is a free account.

In order for search engine robots to crawl your website easily it is important that you use flash sparingly. Do not use it when making menus or for adding text. The best way to use flash is for videos, sound and animation. While search engines can index flash, it is not done very efficiently and this is a lost opportunity for you. The easier the robots can crawl your site, the better the result will be.

Avoid flash as much as possible if you want to enhance your search engine optimization. Flash is not accessible to the algorithms search engines employ, rendering the content you create almost useless from a search engine optimization standpoint. Instead, use images and text menus as these are easily detected and factored into your ranking on search results pages.

Create internal links over which you have control by making several small URLs with relevant content to improve SEO. Offsite links are always better for improving your search rankings. When you create small URLs where you control the content, you can ensure that the content has the right keywords to drive additional traffic to your site.

In regards to search engine optimization, you should avoid using Flash in your website design. Although it can make your site more interesting by providing pretty graphics and eyecatching movement, search engine spiders can’t read Flash content. As a result, if you have Flash in your website it often will not be indexed well in the search engines. By sticking with standard graphics and text instead, you stand a much better chance of having your site listed near the top of the results for your keywords.

Keep your website updated with new substantial content. The search engines rank sites higher that are actively being worked on and updated. Sites that stay stagnant without having real content updates added tend to drop off the rankings so make sure you are adding significant additional content on a regular basis.

Make sure not to just have a lot of links that really don’t mean anything, just to raise your numbers. People want to see quality work, not just the quantity. If you only build one high quality link a week, that will increase your Page Rank faster than 10 low quality ones will.

To help people find your site through search engines while your page rank is still low, link to your content on Reddit. Reddit is a website with a high page ranking that is frequently checked by Google. Linking to your content and giving it a keyword rich title will allow users to find your site when a search engine leads them to the Reddit page it’s posted on.

There is no need for you to go out and hire a high-priced consultant to design a fancy search engine optimization strategy for you. By following these easy steps, you can get started on your SEO plan today. Give these pointers a try and start rising in the search engine ranks.

Best Practices for Using Social Media Marketing

Many businesses have discovered the power of social media marketing; from creative entrepreneurs to long established blue-chip companies, this is the marketing way of the future. Millions of people log onto social networks on a daily basis, and you can reach out to any of them. This increase of potential customers allows you to market to a wider audience when trying to get out your business message.

Ensure that you are always updating your blog and sharing it with your social media sites. Post any promotions or sales you have via your blog. All relevant information should be included. Ensure these are also posted on your blog.

Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing.

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.

Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. Twitter will notify them whenever you refer to them in your posts, and they will likely re-tweet your posts or respond with new tweets of their own.

When running a social media marketing campaign, brag about how many followers you have from time to time. If someone sees that 1500 people are following you, they may join up too just so they do not get left out of what their friends already know about. The desire to stay in the know and be trendy can be your friend.

Consider outsourcing when beginning a social media marketing campaign. There are a number of highly qualified and experienced sources that you can use to optimize your social media marketing results. It may cost more than doing it yourself, but the potential increase in business due to their experience in social media marketing will likely be worth it.

When you are creating your ads that will be placed on a social media page, you must be sure that it will be flashy and attention grabbing. If you do not do this, it is likely that your ad will be glimpsed over with out a bit of acknowledgement. Make it flashy and people will notice it more often.

If you send out periodic newsletters, always provide a link to your website’s Facebook page within it. This provides those people who receive your newsletter but might not realize you’re on Facebook to “like” you or follow you. The more opportunities you provide for people to connect with you, the more likely they will.

Make it a habit to respond to all your comments. This includes negative comments. If people feel important to you and you build a strong personal connection, then they are much more likely to buy into your products and your brand. Make sure you respond promptly to avoid making your customers feel ignored.

Respond with care to tweets that contain rude or hateful messages. Everything you tweet is a reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm you in the long run. Remain professional and calm when you respond. Remember, the whole world has access to what you tweet.

Implementing these techniques will allow you to bring your business into the modern era. If you incorporate these ideas into your marketing strategy, you will become better able to make use of social media sites. You may find that you are astonished at how much it helps your business.